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  • Sponsorship in Marketing : Effective Partnerships in Sports, Arts and Events
    Sponsorship in Marketing : Effective Partnerships in Sports, Arts and Events

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations.This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives.It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoringlearning about audiences, strategies and objectivesleveraging and activation in traditional and social mediabuilding sponsorship portfolios and rostersmanaging and ending relationshipsunderstanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice.This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation.No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

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  • Broadcast Journalism : Techniques of Radio and Television News
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    Now in its 8th edition, Broadcast Journalism continues to be an essential text on the production of news broadcasting and the practical skills needed. It includes not only basic techniques and classic examples for the production of radio and TV news, but also new technology and the latest case studies.The fundamental skills of interviewing, news writing and production now have to cope with the prevalence of Fake News and Deep Fakes and verifying content in an endless flow of social media.This edition also includes newsgathering with mobile devices, live reporting and using data and graphics.There are dozens of new images and links for downloads and further reading, plus end-of-chapter exercises and tutor notes. This continues to be an indispensable textbook for broadcast journalism and communications students looking for an in-depth guide to the industry.

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  • Effective Communication
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    Perfect your business communication skills and become a better leader with DK's newest practical business guide.This new and improved edition will give you the tools to achieve effective communication both in the office and working from home.You'll discover how to enhance your communication skills by learning to understand your audience, communicate strategically, and discover which delivery approach is right for you.Ever find it hard to have those crucial conversations with colleagues and clients?This management book will show you how to overcome barriers to communication, choose the right medium for your message, and make an impact.In a slim and portable format, ideal for learning on-the-go, this practical guide offers:-A clear and accessible approach, with step-by-step instructions, tips, and checklists, to engage and challenge -readers-'Ask yourself' features encouraging self-reflection and self-growth -Eye-catching illustrations, graphics, and tables-Real-world case studies to demonstrate and explain problem-solving and build confidenceDevelop professionally and inspire others!At DK we know that having those important business conversations is not always easy.This management book will teach you how to listen effectively, building the people skills to communicate successfully at every business level - be it with junior team members or the board of directors.The perfect toolkit for remote management in our flexible working world, this practical guide offers the latest advice on communicating from a distance, recommending which technology and techniques to use in order to achieve the best results from working from home.Why settle for mediocre management? The Essential Managers series includes a total of 10 titles to help you maximize your potential as a business manager.Perfect your sales pitch with Essential Managers: Selling, or improve upon your leadership skills with Essential Managers: Leadership.The guides are written to complement but not compete with each other, so you can tailor your learning to your specific business needs and discover the DK book that's right for you!

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  • Effective Java
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  • Effective Go
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    Unlock Go's unique perspective on program design, and start writing simple, maintainable, and testable Go code.Effective Go is a practical guide to writing high-quality code that's easy to test and maintain. The book is full of best practices to adopt and anti-patterns to dodge. It explores what makes Go so dramatically different from other languages and how you can still leverage your existing skills into writing excellent Go code.By concentrating on Go's unique characteristics, you'll learn how to stop fighting against the language and start delivering idiomatic code that's simple, adaptable, and testable. You'll learn how to deliver applications and how to extend code with robust testing. Easy-to-understand vizualisations and step-by-step examples help explain Go's complexities without oversimplification.Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

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  • Effective Negotiating
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  • The Effective Executive
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    The measure of the executive, Peter Drucker reminds us, is the ability to 'get the right things done'.Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive.He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts.Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results.One of the talents is the management of time. Another is choosing what to contribute to the particular organization.A third is knowing where and how to apply your strength to best effect.Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making.How these can be developed forms the main body of the book.The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive.He turns familiar experience upside down to see it in new perspective.The book is full of surprises, with its fresh insights into old and seemingly trite situations.

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  • Effective Physical Security
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    Effective Physical Security, Fifth Edition is a best-practices compendium that details the essential elements and latest developments in physical security protection.This new edition is completely updated, with new chapters carefully selected from the author's work that set the standard. This book contains important coverage of environmental design, security surveys, locks, lighting, and CCTV, the latest ISO standards for risk assessment and risk management, physical security planning, network systems infrastructure, and environmental design.

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  • Are TV and radio stations obligated to broadcast news?

    TV and radio stations are not legally obligated to broadcast news, but many choose to do so as part of their commitment to serving the public interest. In some countries, there may be regulations or licensing requirements that mandate a certain amount of news programming, but this varies by jurisdiction. Ultimately, the decision to include news in their programming is up to the individual stations and their management.

  • Should a clamp ammeter only measure the effective current?

    No, a clamp ammeter should not only measure the effective current. It should also be able to measure the peak current, as well as the average current. This is important because different applications may require different types of current measurements. For example, in some cases, it may be important to know the peak current to ensure that a circuit can handle the maximum load, while in other cases, the average current may be more relevant for determining power consumption. Therefore, a clamp ammeter should be able to measure all types of current to be versatile and useful in various situations.

  • Is Aikido effective?

    Aikido can be effective in certain situations, particularly in self-defense scenarios where the practitioner is able to use the opponent's energy and momentum against them. However, its effectiveness can depend on the skill and experience of the practitioner, as well as the specific circumstances of the situation. Aikido's focus on blending with and redirecting an opponent's energy rather than directly opposing it can be effective in certain contexts, but may not be as practical in other situations. Ultimately, the effectiveness of Aikido depends on the individual's training, proficiency, and the specific context in which it is being used.

  • Can current events from the news be included in a term paper?

    Yes, current events from the news can be included in a term paper to provide relevant and up-to-date information. Incorporating recent events can help to make the paper more engaging and demonstrate the real-world application of the topic being discussed. However, it is important to ensure that the sources are credible and reliable, and to properly cite any information taken from the news.

  • Which radio stations offer different knowledge, culture, information, and news content?

    There are several radio stations that offer a variety of knowledge, culture, information, and news content. For example, NPR (National Public Radio) is known for its in-depth news coverage and cultural programming. BBC World Service provides international news and cultural insights from around the globe. Additionally, local public radio stations often offer a mix of news, cultural programming, and educational content tailored to their communities.

  • Is there a news broadcast tomorrow?

    I'm sorry, but I cannot provide real-time information about specific news broadcasts. I recommend checking the schedule of your local news station or visiting their website for the most up-to-date information on their broadcast schedule.

  • Is Weight Gainer effective?

    Weight gainer supplements can be effective for individuals who struggle to consume enough calories through whole foods alone to support weight gain and muscle growth. These supplements typically provide a high amount of calories, protein, and carbohydrates in a convenient form. However, it is important to note that weight gainers should be used in conjunction with a balanced diet and regular exercise to see optimal results. Additionally, it is essential to choose a high-quality weight gainer product and to follow the recommended dosage to avoid potential negative health effects.

  • How effective is propaganda?

    Propaganda can be very effective in shaping public opinion and influencing behavior. By using persuasive techniques and manipulating information, propaganda can sway people's beliefs and attitudes towards a particular cause or ideology. However, its effectiveness can vary depending on the audience and the credibility of the source. In some cases, propaganda can be easily recognized and dismissed, especially in today's digital age where information is more readily available. Ultimately, the impact of propaganda depends on the receptiveness of the audience and the skillfulness of the propagandist.

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